Political Image Design
Voter’s perception, more than any other variable, is the one that makes a politician electable or unelectable, a winner or a looser. It is the critical factor. Fortunately or unfortunately, it is not a fixed entity. It varies, it is a variable. What kind of variable? A dependent variable. That is, it’s value depends upon the values of other variables called independent variables, such as: political affiliation, gender, race, religion, education, experience, etc…
Political perception is the thought which maintains that a politician’s image is presented to voters, directly in some form, to consciousness in sense-perception, so that its realty is perceived as it is. There are three types of perceptions which account for voters’s experiences: Naïve perception, critical perception and radical perception.
Naïve perception is the perception of the ordinary voter, who is convinced that what he sees or hears about a politician is actually the genuine replicate of the politician’s identity as perceived to his senses.
Critical perception is the perception of the voter who believes that some of the qualities he sees or hears about a politician are objectively real, and as such, are perceived by his senses, other qualities are not just present in the politician.
Radical perception is the perception of the voter who claims that whatever he sees or hears about a given politician is not genuine.
The relative distribution of these three kind of voters varies according to variables such as: age, education, political culture, etc.. Our team of political strategists has developed and validated multivariate models which describe the relationship between voter’s perception and variables such as: political affiliation, gender, race, religion, education, experience, etc…
- We can alter the perception of voters toward our client by designing his image based on the above mentioned variables.
- More importantly, we can alter, through a process we call political opponent-oriented perception induction, the perception of voters toward our client’s political opponent, in order to favour our client.
